OLLY Gut Health Launch
Challenge
We’re launching new gut health products. Help us create a full, 360 campaign to help educate consumers about digestive health in a fun, digestible way (pun very much intended).
Creative Direction
Your gut is connected to pretty much everything, that’s why OLLY’s gut lineup is here to get your insides in tip-top shape.
Results
9% category growth for gut health, outperforming the market by 3%
111% year-over-year increase in engagement for gut health content
Role
Senior Copywriter