OLLY Gut Health Launch

Challenge
We’re launching new gut health products. Help us create a full, 360 campaign to help educate consumers about digestive health in a fun, digestible way (pun very much intended).

Creative Direction
Your gut is connected to pretty much everything, that’s why OLLY’s gut lineup is here to get your insides in tip-top shape.

Results

  • 9% category growth for gut health, outperforming the market by 3%

  • 111% year-over-year increase in engagement for gut health content

Role
Senior Copywriter