OLLY Kids Friendly Fiber

Challenge
90% of kids don’t get enough fiber on the daily, that’s why we created fiber gummies for little tummies. Come up with a launch campaign that makes fiber fun for parents and kids.

Creative Direction
What’s cuter than a lil’ giraffe doin’ jumpy jumps & noshing on virtual spinach? Your kids eating fiber IRL.

Role
Senior Copywriter

Next project