OLLY Kids Friendly Fiber
Challenge
90% of kids don’t get enough fiber on the daily, that’s why we created fiber gummies for little tummies. Come up with a launch campaign that makes fiber fun for parents and kids.
Creative Strategy
What if.. fiber was fun? Test 8-bit creative to make it nostalgic for parents and fun for little ones.
Results
Video game creative drove highest CTR
Outperformed annual CTR benchmark by 47%
Most cost-efficient paid campaign of the quarter
Creative Direction
Fiber can be fuss-free and fun.
Role
Senior Copywriter
