OLLY Back to School:
Paid Ads
Challenge
Parents are struggling with competing priorities. Getting out the door is a pain. Personal time is a thing of the past. Create a robust, wave-based paid media campaign that resonates with exhausted parents and position OLLY’s supplements as their easiest to-do of the day.
Creative Direction
OLLY’s got your back. When life gets real, OLLY helps you deal.
Results
12% increase in sales YoY via paid channels
6% increase in sales during back to school
Wave-based messaging reduced fatigue
Role
Senior Copywriter
