OLLY Back to School:
Paid Ads
Challenge
Parents are struggling with competing priorities. Getting out the door is a pain. Personal time is a thing of the past. Create a robust paid media campaign that resonates with exhausted parents and position OLLY’s supplements as their easiest to-do of the day.
Creative Strategy
Created and tested a wave-based, platform-native messaging strategy to reduce fatigue and stay relevant.
Results
12% increase in sales YoY via paid channels
6% increase in sales during back to school
Campaign Direction
When life gets real, OLLY helps you deal.
Role
Senior Copywriter
