Cricut Venture
Challenge
Our audience needs a bigger faster Cricut machine. Like really big, so we made one. Make sure this campaign shows off the big features that make this professional cutting machine from Cricut® a big deal for crafters.
Campaign Direction
This goes out to the big DIY dreamer. The crafty friend who makes tees for the squad. The go-getter who turns a blank wall into a art installation. We see your creative hustle and make a pro machine to hustle right alongside you.
Make it big with Cricut Venture.
Role
Copywriter
Cricut Bright 360
Challenge
Position new Cricut lamps as a must-have for every crafter, tinkerer, and artisan.
Campaign Direction
Cast the just-right light on every handcrafted creation, day or night with an ultimate LED craft lamp from Cricut. See more and do more with Cricut Bright 360.
Role
Copywriter
Cricut Maker 3
Cricut Explore 3
Challenge
Launch two Cricut cutting machines at the same time, with distinct creative for each machine after the launch. Core target audience already owns a machine and is looking for new, faster features.
Campaign Direction
We believe everyone is born creative. All of us are meant to make. What we see in our community inspires us to design machines that can live up to their imagination. Introducing the next generation of Cricut cutting machines, designed to keep up with your creativity.
Role
Copywriter
