I’m Carli Jones, a copywriter with 10+ years of experience in the wild world of marketing and creative. I dabble on both sides of the brief and love to dig into insights to craft campaigns that perform.
I ensure everything is rooted in storytelling. Sure, that story may just be about gut bacteria, but it’s a story nonetheless.
Recommendations
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Recommendations ✨
“When you know, you know. I hired Carli as my first team copywriter at cricut despite any formal copywriting experience on her resume. My gut told me she had the potential to soar. And yes, you bet I was right—this woman can fly!
Carli quickly became an invaluable part of the org, fearlessly plunging into the world of words and blending her marketing prowess with fresh copywriting perspectives. She was our secret weapon, elevating our work — and our working ways. Carli shared her marketing expertise, streamlined processes (she led our adoption of Airtable as the tool to be our copy vault of thousands of skus), and transformed chaos into order — all with a smile and the perfect teams’ meme.
Shanan Carney
Founder of Ultraviolet Creative
I was very lucky to have had the chance to work with Carli. Not only is she smart, she is also extremely detail oriented and I could always count on her to deliver high-quality work. From her creative and witty writing style to her spot-on event management to her fun yet professional personality, she was someone I always wanted on my team. She learns quickly and takes on new challenges, which has led to amazing professional growth. I’d be thrilled to work with her again some day!
Michelle Yoshinaka
VP of Marketing at Sound Agriculture
Working with Carli is a true delight, as is watching her grow every day. Her many years working in marketing make her an amazing copywriter as she is able to understand what is being requested, ask the right questions, and translate all of this it into smart, thoughtful copy that delivers on the brief.
She has zero ego and is always willing to jump into whatever project she is assigned. She's highly adept at working cross-functionally on everything from packaging to digital assets, UX copy, video scripts, messaging guidelines, and more. She has trained fellow copywriters and instituted processes that have made our team, and the company as a whole, more efficient and collaborative.
Jessica Griffiths
Copy Lead at Cricut