OLLY Women’s Wellness: Paid Ads
Challenge
We need to own the women’s wellness space. Create an evergreen paid ad campaign that doesn’t shy away from the realities of womanhood, positioning OLLY as their science-backed solution.
Creative Strategy
Use platform-native copy to show up, recognize what women go through, and destigmatize their wellness needs.
Results
Helped drive +17% YoY growth for total business
Reached record high household penetration during launch quarter in VMS & women’s specialty categories
Campaign Direction
Made by women who get it.
Role
Senior Copywriter
