Tea Collection

Challenge
Can you boost revenue, but in a feel-good way? Yep. Meet our Inspiring Little Citizens campaign.

Kids are nominated by for acts of kindness, finalists are thoughtfully selected, then we run a week-long sale online. Afterwards, 5% of sale revenue is split evenly between the finalists to help support a cause or charity of their choice.

Win-win.

Results
Generated over $850k in revenue

Increased Instagram engagement by 10%

Raised over $37k for feel-good causes:
Ronald McDonald House, CASA Sacramento, Make-A-Wish Foundation & adaptive playground equipment

Role
Brand Manager

Bridger, UT — Adaptive Playground Equipment

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